A big shout out to DraftStreet, who last Friday closed an advertising deal with the most well-known personality in the fantasy business, ESPN’s Matthew Berry. This deal marks a big step for the daily fantasy industry. Berry brings instant legitimacy and widespread exposure to DraftStreet and pushes the concept of a daily fantasy to a very mainstream audience.

The deal, approved by ESPN last week, will not allow Berry to mention DraftStreet on any of his official ESPN duties. However, Berry brings plenty to the table outside of ESPN, including his Twitter account with 300,000 followers. Berry will also be a presence on DraftStreet.com, playing as MatthewBerryTMR. Expect to see promos, and maybe even advertisements/creatives, featuring their newly signed fantasy pro. Read More

Today when I loaded up a Fanduel Lineup entry screen I saw hashmarks instead of a baseball diamond in the background and I couldn’t have been happier. Football games are open for business! I’ve played quite a bit of basketball and baseball since last football season ended, but secretly I’ve just been biding my time, waiting for football. When I heard NFL games were launched I headed straight to the lobby and sniped a game against some noob named TommyGMets86 just to get my first look at the initial salary structure. Read More

Yep, that is a genuine, permanent DraftStreet Tattoo on the arm of DraftStreet regular likdeeznutz. If you’ve hung out in DraftStreet Chat, you undoubtedly are familiar with likdeeznutz. Normally you wouldn’t think a guy with that screen name would be very approachable, but I guess nut-licking screen names can be deceiving. Deez is most everyone’s favorite chatter and quite the snake draft expert. I’ve been shooting the breeze with him for months on DS, so when I heard that he got this tattoo I had to learn more. Here’s a quick interview with the man himself: Read More