DraftStreet Signs Matthew Berry to Exclusive Deal

rg misc matthew berry

A big shout out to DraftStreet, who last Friday closed an advertising deal with the most well-known personality in the fantasy business, ESPN’s Matthew Berry. This deal marks a big step for the daily fantasy industry. Berry brings instant legitimacy and widespread exposure to DraftStreet and pushes the concept of daily fantasy to a very mainstream audience.

The deal, approved by ESPN last week, will not allow Berry to mention DraftStreet on any of his official ESPN duties. However, Berry brings plenty to the table outside of ESPN, including his Twitter account with 300,000 followers. Berry will also be a presence on DraftStreet.com, playing as MatthewBerryTMR. Expect to see promos, and maybe even advertisements/creatives, featuring their newly signed fantasy pro.

I asked DraftStreet’s CEO, Brian Schwartz, to give some more details. He didn’t shine any light on structure of the deal with Berry, of course, but he did say that DraftStreet will not be pursuing any more exclusive deals with fantasy analysts. They’ve already landed the whale. In his words: “We’re putting all of our eggs in the Matthew Berry basket.”

He added, “We’re hoping this goes a long way with legitimizing the industry as a whole and taking it into the mainstream. It still astonishes me that I talk to people every day who love fantasy sports and aren’t familiar with the concept of daily and weekly fantasy. It just shows that we are only at a fraction of the potential right now.”

I agree 100% with Brian that daily fantasy has only reached a fraction of the potential audience. Every time I explain RotoGrinders to someone I get a blank stare – most sports fans have never heard of daily fantasy, even if they’ve been playing traditional fantasy, poker, or sportsbetting for years. DraftStreet and Fanduel are proving that the daily fantasy industry has huge upside – they’re driving significant revenues and bringing in seven figure investments. That money is best spent on exposure, and I think this Berry deal is money very well spent. It’s nice to know we’ve got sharks like Schwartz at the top of this industry, pushing it into the mainstream.

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  • headChopper

    RG Contributor (OG Status)

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    • x2

      $1M Prize Winner

    • 2014 DraftKings FBWC Finalist

    Fantastic news. Mainly because I have been wanting to smoke that matthew Berry guy for years in a fantasy sports game. Now I get my chance

  • anonymoose

    Wow – he must be hurting for money if he signed on for the 4 blogs for $50 deal…

  • bobbyrogers46

    Ask the people what they want, M. Berry or 5% rake?

  • bluemonick

    sign me up for the 5% rake.

    DS obviously considers New Player Acquisition more important than rewarding(giving incentives) to loyal current members.

  • rotokevin

    2014 RG Bowling Co-Champion, CPA & DFS Tax Guru

    • 2014 FanDuel WFBC Finalist

    I think the logic is Matthew Berry => more traffic => lowered rake. At least, that’s my hope.

  • Cameron

    RG Co-Founder

    • 2014 FanDuel NFL Survivor Champion

    • 2016 RG Season Long Champion: NFL

    I know I’m going to want to play him every week…this could be huge for the industry. Think about the waiting lists on Full Tilt Poker (sigh…) when Phil Ivey or Chris Ferguson would drop down to the low-stakes…

  • Cameron

    RG Co-Founder

    • 2014 FanDuel NFL Survivor Champion

    • 2016 RG Season Long Champion: NFL

    • - I should say, I would play Matt Berry just to say I beat him, as I’m sure many others will, not that “I know I’m going to want to play him every week” …. I’m sure I could find easier competition to play week in and week out than ‘the talented Mr. Roto’
  • wb403n

    RG Blogger

    Good deal. Welcome TMR

  • Sprizouse

    Next up for the guys at DS, a Sprizouse Sports contract??? I can’t wait to take this Berry guy to school with my luckbox picks.

  • bobbyrogers46

    He ain’t even showed up to make a Grinders profile.

  • cataractkush

    This is great news, I too would love a shot to compete with the great fantasy mind of our time, (oozing sarcasm).

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