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  • mickdawgx81

    http://www.legalsportsreport.com/3611/draftkings-no-1-in-tv-commercials/

    DraftKings takes top spot

    DraftKings has been in the top 10 in terms of estimated TV spend for the past couple of weeks, and had been at No. 2 or No. 3 this weekend, the opening week of the college football season.

    $100 million spent already this year

    The data from the past week — combined with an estimate on TV ad spend for the first eight months of 2015 of $82 million — makes it appear that DraftKings has spent more than $100 million on commercials this year.

    ———————————————————

    Expect big tournaments this year to capitalize on the new players.

  • coachwood

    @Redskins4 said...

    New DK commercials are 10x better than the “holes in your underpants” commercials. I actually like the sleeper pick commercials.

    Hopefully this is enough for DK to move past FD, right now DK is crushing FD in contest size and advertising. And they have a better product imo.

    Bring back the toga girl!!

  • ramfan9776

    I was at work listening to the Stanford/Northwestern game Saturday morning and the rb for one of the teams had a nice run and the announcer commented on keeping him in mind for your draft kings line-up the next week. I’m sorry, I love dfs but too much is too much.

  • y2mulder

    After catching a million commercials, I am convinced that any word over 3 letters qualifies as a promo code.

  • Galante118

    • Blogger of the Month

    Commercials still leave something to be desired. Not only are they over done(in regards to volume), but they have a scam feel to them. Something the thread has already alluded to.

    Truly wish some of that money would go into customer retention instead of acqusition aka Lower rake, redepoist bonus, etc etc

    Maybe eventually they’ll shift their spending…guess I’m an optimist haha

  • einars

    @Galante118 said...

    Truly wish some of that money would go into customer retention instead of acqusition aka Lower rake, redepoist bonus, etc etc

    i doubt any of that would keep a customer that was going to leave anyway. most of us are going to play on DK regardless and the ones who are really stopping (not just “threatening” to stop for some asinine reason or another) arnt going to become long term players due to lower rake or a redeposit bonus that drips at a 4% rate.

  • PJGuin23

    DFS Tax Guru

    @Galante118 said...

    Commercials still leave something to be desired. Not only are they over done(in regards to volume), but they have a scam feel to them. Something the thread has already alluded to.

    Truly wish some of that money would go into customer retention instead of acqusition aka Lower rake, redepoist bonus, etc etc

    Maybe eventually they’ll shift their spending…guess I’m an optimist haha

    I agree with this 100%. I liked FanDuel’s simple, effective ones that aimed to convert or at least market to season long people who may have frustrations with bad drafts and other season long pains that are not there with DFS.

    Of course DFS is more time consuming.

  • ASmithIV

    • Ranked #41

      RG Tiered Ranking

    @hendry said...

    i cringe while im picking up my cash

    Dan Colman style.

  • PJGuin23

    DFS Tax Guru

    Another point and yes I know it’s common sense but season long could also have slow collection policies from weak commissioners and losers simply “play and dash”. DFS has a HUGE advantage over season long from that perspective. I’ve been in leagues where I didn’t see a dime till Easter.

    Perfect DK slogan “No More I Gotcha Man. You’re paid after the contest.”

  • jmo26

    @pmsimkins said...

    It has become obnoxious. It’s possible to over advertise and I think they’re there. Also their ads always have a too good to be true this is a scam feel. I wish they’d focus more on it being fun than 100% on money. Take a look at casino ads. Yeah they mention money or a generic “winning big”, but for the most part they focus on smiling people having fun.

    Strongly agree with this. I do think the new ads are far better than the old ones, but certainly still room for improvement. Like some others have mentioned, friends of mine who haven’t yet converted to DFS remain very skeptical.

  • dakimbell

    My wife cringes when she see Escot say “I only deposited $35 and won $2 milly”, because she knows full well that I had to deposit a lot more than that, experienced many highs and lows, and probably could make an argument I took too much risk getting to the point where I am at today. The truth is, the average player, either has to be really lucky and hit a big-time GPP early on, blessed with an unusual surplus of discretionary income, or possess incredible discipline/patience to really be successful playing DFS. All three scenarios are rare traits to just stumble into.

  • 19massey89

    Yep, until my friends talked to me. They just thought it was a too good to be true scam.

  • 19massey89

    Also, lowering rake would be the biggest advertising they could do. Whoever lowers it first wins.. A ton of people will jump ship.

  • bhdevault

    • Lead Moderator

    • Blogger of the Month

    There really is not a good way these sites can convince a non-believer that it isn’t a scam in a 1-3 minute commercial though, is there?

    I run across the same thing all the time. When my friends ask me about it, they all say the same thing, that they think it’s some sort of scam. That’s until I show them my results. I’ve had 6 friends start playing after talking with me about it.

    However, I do explain to them that the chances of winning HUGE money with a little amount spent is rare, and they understand that.

  • einars

    @19massey89 said...

    Also, lowering rake would be the biggest advertising they could do. Whoever lowers it first wins.. A ton of people will jump ship.

    i feel like this is vastly over rated. i would guess that a majority of new gpps players (which seems to be most new players) would not notice if rake went from 15 to 14 or 16. It would cost the sites a decent amount of $$ and would have negligible benefits imo. the players that would notice are probably on both sites already anyway

  • cb35

    2013 FFFC Finalist, 2013 DFFC Finalist

    • 2013 FanDuel WFFC Finalist

    I think everyone knows about draftkings now / we eliminated that hurdle. now you need to get players to play and keep playing – that is a entirely separate challenge. I’ll tell you one way you won’t accomplish that and that is giving them free entries to top heavy massive field gpps.

  • 19massey89

    Next years story, “I won 2 million off a free entry!!!”

  • pmsimkins

    • 2014 FanDuel WFBC Finalist

    • 2015 FanDuel WFBBC Finalist

    @19massey89 said...

    Also, lowering rake would be the biggest advertising they could do. Whoever lowers it first wins.. A ton of people will jump ship.

    Disagree. 90% (optimistically) of the player pool can’t even calculate rake. Heck most of the time when rake gets discussed on here half the people talking about it can’t calculate it.

  • 19massey89

    Well thats true to a sense. Although I’m sure they wont have a problem advertising that they lowered rake.

  • pmsimkins

    • 2014 FanDuel WFBC Finalist

    • 2015 FanDuel WFBBC Finalist

    @19massey89 said...

    Well thats true to a sense. Although I’m sure they wont have a problem advertising that they lowered rake.

    Actually, I think mentioning rake at all is hugely counterproductive to their advertising. The majority of the people they’re targeting don’t realize they’re paying anything for this. There’s no reason to point it out. At least not until there’s regulation that forces them to.

  • PJGuin23

    DFS Tax Guru

    @pmsimkins said...

    Actually, I think mentioning rake at all is hugely counterproductive to their advertising. The majority of the people they’re targeting don’t realize they’re paying anything for this. There’s no reason to point it out. At least not until there’s regulation that forces them to.

    Absolutely. You need to advertise $$$ without sounding scammy. One commercial script I thought of:

    (New Years Day in Background): Bro, I won 1st in our league. Got my money? Commish: I Gotcha Bro!

    St. Patty’s Day.. July 4th.. (Commish: Other guys are stiffing me) ..Draft Party.. Rinse. Repeat.

    (After Week 1 the next season): I got paid by DraftKings, BRO!

    Quick Payments are a sexy thing! Not holes in underwear or seeing Gomes’ sweat.

  • jtwfantasy

    @chronoxiong said...

    I’m seeing so many of their ads that I wonder what has happened to FD ads. Fanduel, what’s going on here? I’m a loyal FD customer and you got me wondering about your future.

    I listen to Sirius NFL radio and hear one every commercial break.

  • gibbathy

    2014 FSWA Golf Writer of the Year

    • Blogger of the Month

    Don’t get me wrong, I LOVE DFS and both DK and FD. But that being said I hate overplayed commercials. Watching the golf channel you get the “Living in the Hall of Fame” commercial with Rory. Then the DK commercials. If FD jumps into PGA we will probably get all three of those spots every break.

    When I watch TV I feel like Mike Starr in Dumb and Dumber.

    Draftkings = Lloyd
    Fanduel = Harry

  • Cal

    RG CoFounder & Admin

    • 554

      RG Overall Ranking

    • $1M Prize Winner

    • x4

      2015 DraftKings FFWC Finalist

    I expect some negativity, and much of it’s valid, but the positives far outweigh the negatives, and there is little positive in this thread. What DraftKings is doing with ESPN and this spend right now is taking everything to a new level. Nothing is better for the long term of our favorite game than attracting more players to the industry.

  • piersb999

    Played dfs everyday since 2012, I love it, started on draft street and moved to draftkings when they ceased to exist but I am at the point of wanting to scream/vomit/kill someone with this barrage of advertising the last few weeks leading up to the nfl kick off. I understand the competiveness and how much the nfl means to dfs $ wise but it’s at the point of being totally ridiculous now, every advert is dk wherever you look or turn you either see it, hear it or are being referred to it. I hope to god it dies down after week 1 as its so bloody annoying. The ironic thing is I guess we are paying for all this advertising.

  • AtGame7

    @PJGuin23 said...

    Absolutely. You need to advertise $$$ without sounding scammy. One commercial script I thought of:

    (New Years Day in Background): Bro, I won 1st in our league. Got my money? Commish: I Gotcha Bro!

    St. Patty’s Day.. July 4th.. (Commish: Other guys are stiffing me) ..Draft Party.. Rinse. Repeat.

    (After Week 1 the next season): I got paid by DraftKings, BRO!

    Quick Payments are a sexy thing! Not holes in underwear or seeing Gomes’ sweat.

    This is actually very good. Saying that to a Philly guy makes me have to go throw up now, but still, very good

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