DraftKings takes top spot
DraftKings has been in the top 10 in terms of estimated TV spend for the past couple of weeks, and had been at No. 2 or No. 3 this weekend, the opening week of the college football season.
$100 million spent already this year
The data from the past week — combined with an estimate on TV ad spend for the first eight months of 2015 of $82 million — makes it appear that DraftKings has spent more than $100 million on commercials this year.
Expect big tournaments this year to capitalize on the new players.