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  • Srmustangs

    I am very curious how the DFS industry plans on finding new players or fish for the football season. There are basically three ways to bring in new players. Interested to know what the more experienced people think.

    1. Mass advertising by the companies themselves. Undoubtedly the companies will spend money but it will pale in comparison. 2 years ago DK was looking to become a household name and with the tens of millions on spend they became one. I truly think all sports bettors, fantasy players, and any one else who frequents a sporting event already knows of DK. How will this spending be effective this year on bringing in new players? I can only imagine the cost per acquisition was very high in the past and might be even higher now. Do you think the mass tv, radio, and corporate partnerships will be enough to bring in new players?

    2. Affiliate marketing. I know many say that paying affiliates leads to higher rake but I see it the other way. Without affiliates bringing in new players then you would have less new players. Companies pay no money out of pocket for acquiring customers so I think affiliate marketing is a very beneficial way to bring in new blood. When you look at the big 2 though who the heck would want to be an affiliate for DK over FD? They max out the monthly capped at 1k per player which dissuades powerful affiliate marketers from cultivating whales. FD affiliate program is way better. I think FD should sweeten the deal as I think they would dominate this fall building new customers via affiliate marketing. What are your thoughts as to whether affiliate marketing is still a great way these companies can depend on to find new players for football season.

    3. The refer a friend business. FD has an awful refer a friend model. I would be shocked if they get more than a couple hundred a week this way. Really no incentive what so ever for those with a big circle of friends to get new players as 10 bucks per pop is not worth anyone’s time. DK used to have a great referr a friend program until they took monthly commissions away and promised a better program that would be more top heavy. Of course it was more hot air from DK as the refer a friend program is just as bad as FD. A few months ago they had a contest for referrals that over the course of a week only had like 300 people in it which showed how “effective” the “new and improved “ refer a friend has become. I don’t understand why DK changes it up every week. Any big marketer will pass on this as they move the goalposts all over. One week it’s a minimum 5 dollar deposit, next it’s 10, next it’s 25. And now for way less. Seems to me the smart decision to get more new blood would be to just pick one offers and stick to it. I just think both of these companies fail with their refer a friend programs and are missing out on a cheap way to get customers with unflattering programs.

    Out of these 3 avenues which do you view as most effective to bringing in new blood. I think the smartest way for these businesses to expand is actually by enticing big affiliates . I look at it as I would rather pay nothing up front and 30 to 40 percent in commissions opposed to paying out nothing on no new customers. Hopefully this year some new blood plays this great game. I will be fascinated to see how and if they do. I would say DK is stronger in their advertising potential but weak in the programs they offer to build out things that are more cost effective in their worse affiliate program and their ruined refer a friend program.

  • Babelito84

    • 973

      RG Overall Ranking

    None of the above. They will cater to mass entry types raising limits to contests and take as well. Can’t see many new fish entering this space unless they unveil some sort of season long type version.

  • wisertime

    @Babelito84 said...

    None of the above. They will cater to mass entry types raising limits to contests and take as well. Can’t see many new fish entering this space unless they unveil some sort of season long type version.

    Exactly. Well said.

  • walkoff9

    • 995

      RG Overall Ranking

    All the 17 year olds that turn 18 before the season starts.

  • TJF74

    They should target women. They are 45% of the NFL fan base. What percentage are DFS players?

  • jokerswild22

    @Babelito84 said...

    None of the above. They will cater to mass entry types raising limits to contests and take as well. Can’t see many new fish entering this space unless they unveil some sort of season long type version.

    They have clearly catered to the mass entry types the last 2 years.

    2 years ago they allowed those pesky mass enter jerks to enter 500 lineups.

    Then last year they allowed them to mass enter 150 lineups.

    This year they’ve maintained the 150 lineup max— AND ADDED A POPULAR 20 ENTRY MAX SYSTEM.

    The NFL fish will be a’plenty, don’t you worry.

  • fenway2015

    they will have a 1st week mill maker $3.00 special so they can get the sharks with 500 entries each and make money on the rake.

  • BigRay

    Both brands are trash after all the public shenanigans and poor management decisions around responding to them. most people i talk to about DFS either joining or if they are interested in trying it, all say it is rigged to the top players and believe they have no shot at winning anything. even alking about double ups and 50/50 most people don’t want part of that. I will say it again..DK and FD will fail and a newer version of this will be better. DFS 2.0 !!!!

  • bhdevault

    • Lead Moderator

    • Blogger of the Month

    Mod Note

    Just a quick reminder, we try our best not to allow speculative posts on the forum, as some people read something on the good ‘ol internet and take it as fact, I get that this entire thread is based on speculation.

    Just please keep that in mind when reading.

  • PigskinaBlanket

    • 425

      RG Overall Ranking

    • Ranked #80

      RG Tiered Ranking

    • x3

      2019 DraftKings FGWC Finalist

    • x2

      2016 DraftKings FGWC Finalist

  • XxHeisenbergxX

    @walkoff9 said...

    All the 17 year olds that turn 18 before the season starts.

    I think that would only apply to the porn industry for kids now finally getting their first credit card. 99.9% of all male 18 year olds could careless about fantasy sports. They want to get laid.

  • MrFantasy

    Porn doesn’t get you laid and who the heck pays for porn.

  • kaetorade

    • 2013 DraftStreet DSBBC Finalist

    @MrFantasy said...

    Porn doesn’t get you laid and who the heck pays for porn.

    Yup. 2017 is a good time to be alive. :)

  • Heterodox

    @Srmustangs said...

    I think the smartest way for these businesses to expand is actually by enticing big affiliates .

    Hmmm, reading through your post, I wouldn’t say your interest is even remotely transparent…

    Not that I necessarily disagree, but come on buddy

  • Heterodox

    @walkoff9 said...

    All the 17 year olds that turn 18 before the season starts.

    I work in the alcoholic beverage industry. It grows with the size of the drinking-age population. In general, people who drink, drink. Those who don’t, don’t. You don’t open new markets in that industry, you just change the labels and mix a few new fruity flavors to make it seem fresh. And the industry is a backwater. It’s staid and static. The structure does not lend itself to innovation. If the DFS model is just to grow with the of-age population, I think they will fail, because I think they need more growth and innovation than that to survive, and they don’t have the regulatory and bureaucratic support that the liquor industry has. When the economy is good and people go out more, the liquor industry does well. When the economy is bad and people don’t go out, the liquor industry does OK, because its profitability is built into the system. You can’t sell alcohol below a certain price, and if you prefer, say, weed, you have to go to the black market. Most people just buy a 6-pack. There is so much competition for the attention and entertainment budgets of young people, and there is no entrenched bureaucratic structure to protect the DFS industry from competition. DFS will not survive this way.

  • Heterodox

    Never mind that reaching the legal drinking age is a cultural rite. People go out of their way to drink the day they are allowed to. Most, of course, have been drinking for years. No such culture exists around DFS. They aren’t just going to naturally wander into it like turtles clambering up the beach.

  • WidumBoise

    The fish will be a plenty the first few weeks of NFL, and then will eventually dry up as the sharks/rake ultimately eats them up alive.

  • tristanwolf

    @Heterodox said...

    Never mind that reaching the legal drinking age is a cultural rite. People go out of their way to drink the day they are allowed to. Most, of course, have been drinking for years. No such culture exists around DFS. They aren’t just going to naturally wander into it like turtles clambering up the beach.

    disagree. if i was turning 18 and this was around in my heyday i’d be chomping at the bit to get in on the action even if it was a couple bucks a week. granted it is a smallish % size but if 2 million males are turning 18 this year, i’d bet a decent chunk will get into dfs. people didn’t know about it 5 years ago. now everyone does.

  • WidumBoise

  • TheRyanFlaherty

    Well hopefully they had an option D they’ve been working on all along, because A, B and C likely revolved around the merger…Which would have allowed for a rebrand and consolidated advertising and player pools promoting huge contests just in time for NFL season.

    Which is why I wasn’t against the merger, because I think that’s exactly what these sites need and what they need is to bring in new customers and win back a portion of the base.

  • Genghis_Khan

    @Babelito84 said...

    They will cater to mass entry types raising limits to contests

    I don’t think they can. Correct me if I’m wrong but I’m pretty sure the 150 limit came from some state law that passed a dfs bill.

  • kantiger77

    I would like to have 4 week long brackets where you join a 16-player tournament and advance through, almost like steps but you are head to head.

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