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Betly Sportsbook isn’t one of the most recognized names in the U.S. legal sports betting industry, but parent company Delaware North has actually been around for more than a century, operating as a hospitality and gaming company in the Northeast. The company offers both retail and mobile sportsbooks in three states across America – West Virginia, Arkansas and most recently, Tennessee.

Despite not having the backing of some of the major sports betting companies it is up against, Betly certainly held up in testing and does deliver a quality sports betting experience for bettors in the three states in which it operates.

This page will take a peek into some relevant history of the Betly Sportsbook brand, the welcome bonus, and how to sign up for an account. After that, we will delve into the Betly Sportsbook banking options, the overall look and feel of the Betly Sportsbook brand, a glimpse at their sports betting app, the menu of sports and bet types, the rewards program, and customer service options.

Pros and Cons of Betly Sportsbook

The good:

What could be improved:

Betly Sportsbook

After a failed launch of the previous BetLucky sportsbook brand in West Virginia, parent company Delaware North was able to use two properties they own in the state – Mardi Gras Casino and the Wheeling Island Hotel, Casino and Racetrack, to launch the new Betly brand, which was born in 2020.

Since 2020, Betly has managed to become a favorite among the many loyal customers of the Mardi Gras and Wheeling Island casinos. Betly has also turned into a reliable option for sports bettors in Arkansas, where it has partnered with the Delaware North-owned Southland Casino, one of just three casinos in the state.

Southland is located in West Memphis, Arkansas, just across the Mississippi River from Memphis, Tennessee, which is likely why Betly decided to launch in Tennessee as well.

Betly has been able to maintain a reputation as a user-friendly, sleek, and accessible platform, which smartly has concentrated on domestic sports betting options, at the expense of more obscure and international markets.

Where Betly Sportsbook is Available

Betly isn’t yet a widely available sports betting option, but the well-respected and diverse reach of parent company Delaware North could see the brand expand to more states later on. For now, Betly is available in the following states:

Betly Sportsbook Future States

Ohio – Parent company Delaware North owns a casino in Ohio, which may lead to Betly launching in the state as the casino’s online partner.

Betly Sportsbook Welcome Bonus

As a smaller sports betting brand, Betly needs to decide how to compete with the bigger operators like DraftKings and FanDuel. It appears they have concluded that it’s not worth it to try to offer a better welcome bonus than the big sportsbooks. The Betly Sportsbook welcome bonus is better than no welcome bonus at all, but it doesn’t come close to the best welcome bonuses out there today.

Betly Sportsbook is essentially providing first-bet insurance for new users to their product. The Betly welcome promotion allows new users to place their first bet with state-specific bet differences. If you win that first bet – congrats, you can carry on as usual. An unfortunate first-bet loss will result in the full amount of that bet being returned to your account within a few business days.

One positive of the promotion is the 1X wagering requirement for the Bonus funds. It means that you have to bet the full amount of the initial bet just one more time before being able to withdraw. Most sportsbooks require a 5X or 6X requirement before being able to withdraw the Bonus dollars. DraftKings has a ridiculous 25x bet-through requirement.

Ongoing Betly Promotions

Ongoing promotions for existing customers are a curious weakness of much of the legal sports betting provider world. It seems that companies concentrate on the Welcome Bonus at the expense of ongoing promos. During testing, this was the case with Betly as well.

The company does offer “Profit Boosts for Bigger Payouts” and other Profit Boost promotions, but beyond that, perks are a tad thin. Be sure to check the app frequently for any updated bonuses.

How to Sign Up for Betly Sportsbook

Registration for the Betly Sportsbook is quick and simple. New users can expect to take 3-5 minutes to sign up, make a deposit and claim its Welcome Bonus. It is a streamlined process that exemplifies Betly’s user-friendly sports betting focus.

To get in on the Betly wagering experience, bettors just need to go to the Betly Sportsbook home page or download the app, which is available in the App Store for iOS users. Android users can find a download link on the Betly site itself.

Once you have the app or home page pulled up, simply click the “Register” button at the top right of the Bely Sportsbook Home Page and then:

Betly Sportsbook sign up screen
Betly Sportsbook sign up screen

Betly Banking Options

One of Betly’s few weaknesses is its lack of banking methods. It seems that in this day and age, the more deposit/withdrawal options a sportsbook has, the better. Betly has taken a different path, choosing quality over quantity. The Betly banking options include:

Cash at the Casino cage – for users in West Virginia and Arkansas. Deposit and withdraw funds at your local casino with cash or credit card

PayNearMe – another cash option that allows users to deposit via a payslip at local 7-11 and other participating retail outlets

Play+ Prepaid Card – the only way for those fans of online banking to fund their account. Play+ cards can be funded with credit cards, debit cards or by bank transfer. Users of such methods also receive a physical card in the mail that they can use anywhere Discovery Card is accepted

The lack of a direct credit card option or an E-wallet option such as PayPal is a huge hole in the Betly Sportsbook offering but is something that we hope is rectified sooner rather than later.

Available Sports

Betly Sportsbook’s menu of sports betting options certainly isn’t elite, but it does cover most, if not all the sports that bettors in West Virginia, Arkansas, and Tennessee will be looking for. Would a bigger menu of international and “fringe” sports be a benefit? Sure, but, what Betly does, it does very well.

The sports to bet on with the Betly Sportsbook include:

Betly Sportsbook app upcoming game

Betly Sportsbook Bet Type Menu

The menu of bet types on Betly is very good. All the traditional bet types are available for the typical U.S. bettor, including:

Of note, Betly Sportsbook has smartly adopted a strong Live Betting focus on professional, college and some international events. In-Game betting is a strength of the platform, putting the little sports betting brand on par with the behemoths it goes up against.

Betly Sportsbook App Review

Betly offers its customers a modern desktop version of its sports betting experience as well as a top-tier app. Retail betting at with Betly’s land based casinos is also very good. Access to the Betly brand is available from your favorite internet browser and downloadable apps for your iOS and Android devices.

Customers are greeted with a more limited sports betting menu compared to most of their competition in West Virginia, Arkansas, and Tennessee, as well as bet types and banking options. That said, what the company does, it does well.

The software is as visually pleasing as any we have seen in the market, and their focus on providing a simple wagering experience plays well, for both novice and experienced bettors alike. The overall user experience checks all of the boxes in terms of providing its customers in the American market all they could want.

Betly Sportsbook browser version

Betly Sportsbook Rewards

Rewards/VIP programs have become an increasingly integral part of a sports betting brand. The sportsbook currently offers a Rewards program through its retail partners but doesn’t have one just yet for its mobile side. Lucky North Club Points in West Virginia can be accrued and used toward stays, merchandise, and even credits for your Betly account in West Virginia.

Betly Sportsbook Customer Support

For a small, regional brand, the Betly Sportsbook has several solid customer service options. One major hole is the lack of a 24/7 Live Chat option that most of their big-name competition boast.

Betly customer support options include:

During testing, customer service agents were friendly and helpful. There was a slight delay with the email option but not one that we can complain about.

Final Thoughts on Betly Sportsbook

Betly Sportsbook is very good option for those sports bettors looking for more of a regional brand. We were impressed by the simplicity, the cleanliness, ease of navigation, and the ease-of-use focus that the sports betting provider brings to the market. You won’t find a ton of flash with Betly, but that also means your user experience will be positive and simple.

A bigger list of sports to bet on, bonuses and banking options and perhaps a Live Chat customer service option would be nice, but Betly makes no illusions about what they are – a localized sports betting brand that satisfies most, if not all, of what bettors are looking for.

We liked what we found in our Betly Sportsbook review and recommend giving it a try.